Latest News Blog

No venue too far. No audience too small.

Tuesday, November 15, 2011

Drum Beats rolls out Grundfos global values in six capital cities

Client: Grundfos Pumps Australia & New Zealand.
Objective: Regional launch of new Grundfos global theme “What Unites Us”.
Attendees: Internal business leaders from Adelaide, Auckland. Brisbane, Melbourne, Perth and Sydney.
Venues: Bio SA Conference Centre, Adelaide and Grundfos offices in all other capital cities.

Check out the photos of the day

           

Auckland     |    Sydney     |    Brisbane    |    Adelaide AM     |    Adelaide PM     |   Melbourne     |   Perth

 

When  Grundfos Australia and New Zealand launched a new Grundfos  global corporate theme in 2011, they announced it  with a drum roll in every one of their offices – coordinating eight opening events  in six offices and two countries through Drum Beats

It all began in Denmark earlier this year, when Grundfos called an international manager’s meeting to announce their new global corporate theme, “What Unites Us”, and opened the event with a drumming session - the perfect way to unite any corporate group with a rhythmic shared experience.

Anna Tyssen, Assistant Marketing Manager of Grundfos Australia, suggested recreating the Danish drumming experience to announce the theme to a group of 30 Australian senior executives and business leaders. “We wanted something that was physical and involving and united everyone in the audience in a positive way”, recalls Anna, “and drumming met that need perfectly“. In fact, this event was so successful, it was then staged in every Grundfos office in Australia and New Zealand on June 20th, when the new values rolled out globally.

Grundfos National HR Manager Claire Lindley took responsibility for managing the national launch and worked closely with Drum Beats Production Director Rob Wines to make sure the event was simultaneous and seamless, quite a challenge as the audience sizes ranged from 120 people in Adelaide to six people in Perth, with 20 – 50 per office in the other capital cities – Auckland, Brisbane, Sydney and Melbourne. “Being a national company”, says Claire, “the fact that we were able to organise the whole event through one central contact, Rob Wines, was invaluable. I attended the Adelaide shows, which were fantastic, and I had equally positive feedback from all the other state Managers”.  

Drum Beats say that no event is too complex and no audience too small for a great drumming event whether you have an audience of six or 600. “It always happens the same way” explains Rob, “five minutes while the extroverts get into it and the introverts hold back, and then all inhibitions go out of the window as everyone joins in and enjoys the adrenalin rush.  National launches are no problem either as Drum Beats has hand-picked teams of drummers and dancers on call in every capital city – each performer auditioned and approved and each performance scripted by Angela.”